Knowing how clients find tours on SafariBookings is essential for using SafariBookings as a marketing tool. Knowing about the search habits of your potential clients can be hugely beneficial for helping your tours perform better. This article explains how clients often search for tours on SafariBookings.
How clients search for tours
When potential clients visit the SafariBookings website, they will use the SafariBookings search tool to find the perfect package. They will rarely scan through the thousands of tours available on the SafariBookings platform but will rather use the filters to narrow down the results first.
They can filter by destination, tour length, tour rates, starting location, comfort level, operator rating and more. This gives each potential client a unique set of search results. As a result, there is no ‘top position’ for a tour operator. No operator can be number one for every single filtered search.
Let's take a look at some examples of this.
Example 1
- The potential client has added the following filters: Tanzania, 6 Adults, tour length of 6 to 9 days, and a budget of up to £2,500.
- The number of tours that meet the filter criteria has been narrowed down to 966.
- The first tour shown here is the '6-Day Wonders of Tanzania Safari Experience'.
Example 2
- The potential client has added the following filters: Tanzania, 6 Adults, a tour length of 6 to 10 days, a budget of up to £4,000, and a tour that must begin from Zanzibar.
- The number of tours that meet the filter criteria has now been narrowed down to just 35.
- The first tour shown here is the ‘10-Day Stone Town & Zanzibar Sand & Selous Safari’.
Example 3
- The potential client has added the following filters: Tanzania, 6 Adults, a tour length of 6 to 10 days, a budget of up to £4,000, and a tour that must begin from Arusha. There is only one difference between these filters and those from Example 2.
- The number of tours that meet the filter criteria is now 956.
- The first tour here is the ‘7-Day Tanzania Adventure Lodge Safari’.
Takeaways
As you can see, slight changes in the filters yield very different search results. This is why one tour (or tour operator) cannot be at the top of every search results page. For this reason, we strongly recommend adding many tours with varying tour lengths, destinations, luxury options and even starting locations. Every tour is another chance to appear on someone's screen – and adding more tours is completely cost-free! Learn about the other ways to increase your visibility on SafariBookings