To ensure a fair and transparent marketplace for all operators and travelers, SafariBookings has strict policies regarding multiple accounts under the same ownership. Each shareholder can only have one account per country on SafariBookings.
Why we don’t usually allow it:
- To avoid unfair visibility advantages on the platform.
- To prevent duplicate or near-identical listings that can confuse travelers.
- To maintain transparency and trust for users booking tours.
- To ensure all companies are properly licensed and operate independently.
- To reduce the risk of abuse, such as fake reviews or manipulated pricing.
What is allowed:
An operator may be a shareholder for two different companies if they based are in different countries
For example:
An operator may be a shareholder for one company in Tanzania and another in Kenya. If these are fully registered and licensed companies, we will allow two accounts.
What is not allowed
SafariBookings does not allow the same owner(s)/shareholder(s):
- to have more than one account on our platform within the same country.
- to publish the same tours under a different name or account.
We only make a (rare) exception if the companies and tours offered are totally different from each other, meaning:
- Different business registrations
- Different countries, destinations, markets, and tours
If you have the business registration and operator license in the name of these companies, we will determine if both can hold a separate account on our platform.
Conditions
If approved, both companies must comply with the following conditions:
- One shareholder can have a maximum of two different SafariBookings accounts.
- Published tours under these accounts are not similar in any way (same number of days, same destination order, same budget class, same accommodations, and a similar price).
- If the operator receives multiple requests from the same person for both companies, they cannot be declined as duplicates.
- Every company must operate in accordance with MNRT/TRA/UTB guidelines.
- Clients can only write a review for the company they actually booked and traveled with.
- The onboarding bonus will only be granted to one company.
- Negative balances must be paid within 7 working days (and the €250 credit facility for these companies will be removed).
- Any violation of our guidelines (e.g., fake reviews, duplicate tours, violating the Best Price Guarantee) will impact both accounts/companies.
What to do instead
Rather than creating multiple accounts, focus on maximizing the visibility and success of your existing one:
- Encourage happy clients to leave positive reviews, which greatly boost your reputation and search rankings.
- Offer a diverse range of high-quality tours that are visible for different budgets and interests.
- Finally, maintain excellent response times and booking performance. Operators who consistently perform well are rewarded with better visibility on SafariBookings.
Transferring a company to new shareholders
When company ownership is transferred to another party, we require adequate proof that the transfer of ownership has occurred. After the transfer, SafariBookings reserves the right to limit or disallow completely a negative balance when accepting quote requests for a year after acquisition.
In addition, we may require the following documents, depending on the operator's country:
Kenya
- Share Transfer Form/Deed of Transfer (dated and stamped by the Revenue Authority)
- CR9 - Notice of Cessation of Office of Directors
- CR12 (Business Registration Service) - Shareholders (dated this month)