Improving your visibility will increase the chances that travelers see your tours and therefore also request quotes from you. As a reminder, this is how travelers search for tours on SafariBookings. There are various things you can do to improve your visibility and increase the number of impressions you get, besides offering a higher payment per quote request. We recommend doing the following to all tour operators, as it greatly increases your visibility on SafariBookings.
Complete your company profile
First, you should put effort into filling out every part of your company profile. It makes your company look more trustworthy, resulting in an increased willingness from potential clients. Let's zoom in on some specific parts of your company profile that can make a lot of impact.
Company logo
Adding your company logo will allow you to set yourself apart from other tour operators and promote your brand. Make sure you upload a logo that is of high image quality and the same as/similar to your website's logo.
Company profile photo
You should take extra care when it comes to choosing the right company profile photo. Here are some tips:
- Add a personal and professional company photo. Read about our recommendations for a professional photo
- To help tour operators who do not have professional equipment, you can book a professional photo shoot FOR FREE if you are located near one of these cities:
Other settings
You can stand out on SafariBookings by adding both a short and full company description. Also be sure to fill in other information about your company such as the number of employees, the year you were founded, and if you are partnered with any associations. These settings add personality to your company profile, which boosts your trustworthiness and the willingness of potential clients to book with you.
Upload more tours and cover all popular tour lengths for major destinations
As explained in this article, potential clients have many options for filtering their search, narrowing down what they are looking for. The most used filters are:
- Country and parks
- Number of days
- Private or shared tours
- Comfort Level
To maximize your exposure on SafariBookings, we recommend that you add tours to cover the destinations and tour lengths you aren’t offering yet, if you can offer them. For example, if you only have a 4-day Serengeti tour but a potential client is looking for a 3- or 5-day option, your tour will not show. The same goes for major destinations. If you don’t cover them, you’ll miss out on potential business. Remember, there is no limit to adding tour packages to SafariBookings, and it's free – so use this for extra exposure on the website!
If you are unsure about what type of packages to add, our Tour Competition Checker shows how much interest there is in particular tour packages, as well as the level of competition. This is a good starting point, as you will be able to find tour packages that you may not have offered on the platform yet but that could offer a nice balance between interest (from potential clients) and competition (from other tour operators).
When you have decided on which tours to add, be sure to present the tour itinerary well. The more detail you add about the tour, the better. If potential clients see a comprehensive itinerary, they will have fewer questions and won't hesitate before submitting a request with you.
Collect more reviews
Collecting reviews not only increases your credibility, but also gives you a visibility boost on the platform, depending on how many reviews you've collected.
You’ll get the maximum ranking bonus for reviews if:
- You have at least 25 reviews.
- You have an average rating of at least four stars.
- Your most recent review is less than six weeks old.
To ensure that you don’t fall behind your competitors, we recommend making it standard procedure to invite all clients who have booked with you to write a review. This is made easy by using our review invite service.
Not only do reviews generate more inquiries, they also help to convince people to book with you. Reviews are vital for safari operators and travel in general. You are allowed to invite former clients as well as future clients.
Read more about inviting future clients to write reviews about you
Read more about inviting past clients to write reviews about you
It's also important to aim for a lot of good reviews, to boost your review score. To get great reviews, you have to provide an excellent service and experience for the clients who book with you. In turn, they will be more likely to leave a review and to make sure it is a very complimentary one!
Bringing it together
Ensuring a complete company profile, adding plenty of tour packages, and making sure you receive positive reviews often are the best ways to organically improve your visibility and potential for quote requests. All of the best-performing tour operators on SafariBookings have done these things. Making sure your account is set up optimally will also increase your chances of your tours receiving our 'Top Rated Operator' and 'Best Seller' recommendation labels. It's important to focus on these things before considering increasing your payment per quote request percentage.